Privacy Policy

Last updated: 2026-11-03 (pending legal review)

This Privacy Policy explains how Capturo ("Capturo," "we," "us," or "our") handles personal information. Capturo is operated by Erik Eriksson as a sole proprietor, doing business as Capturo. It covers two groups of people: (1) visitors to capturo.co who send us a request, and (2) people who contact one of our clients' businesses and are answered by the Capturo assistant on that client's behalf. Contact: max@capturo.co.

1. Visitors to capturo.co

What we collect

When you request a free gap test or a demo, we collect what you type into the form: business name, industry, website, your name, email address and phone number, the type of request, and whether you ticked the consent box (we keep the exact consent wording you saw and the time). We also keep the page you came from, any campaign tags in the link you used (such as utm_source), and your browser identification string (user agent).

IP address. We use your IP address to limit abuse (for example, a cap on requests per day). On the request form we store only a scrambled (hashed) version, not the address itself. When a business asks us to run a gap check on its website, we do store the IP address together with the consent record, as proof of consent. We also keep simple page-visit counts (which page, campaign tags) with no name, phone or IP.

Why we use it

• To respond to your request and run or schedule the test or demo you asked for.
• To contact you about that request by email and, only if you ticked the consent box and gave a phone number, by phone or text.
• To run, secure and improve the site and the service, and to prevent abuse.
• To keep records of consent and to comply with legal obligations.

We do not send marketing text messages to you. Texts to you answer your own request.

2. People who contact a Capturo client's business

Our clients are service businesses. When you text or call a client's Capturo number, leave a voicemail, or fill in the client's website form, the Capturo assistant replies for the client. The text messages are sent by an automated assistant, and it says so. For this we act as a service provider to that client; the client decides why the conversation happens and can see it.

What we keep: your phone number; every message in the conversation (sent and received, in full); times; whether and when you agreed to be texted or opted out; any booking made (the time, a short summary the assistant wrote, your name and email if you gave them, and answers to the client's screening questions); and, for voicemails, a written transcript. Voicemail audio is deleted from our telephony provider after it is transcribed, but that deletion is best-effort. We do not store the titles or details of the client's calendar events; we only read the times the client is busy.

Why: to answer you, qualify your request, book a time, remind you of it, alert the client, and show the client what happened. We do not use these conversations to market to you or to anyone else.

Who sees it: the client (through private links and by text and email alerts), and Capturo staff who run the service. Each client's data is kept separate from other clients'.

The voicemail greeting says the message is recorded and transcribed. If you do not want that, do not leave a voicemail; text the number instead.

3. SMS / text messaging

When you tick the consent box on our form, or text a client's Capturo number, you agree to receive text messages from the automated assistant about your request. Consent is not a condition of any purchase. Message frequency varies with your conversation. Message and data rates may apply. Reply STOP at any time to opt out: you will get one confirmation and no further messages. Reply HELP for help, or email max@capturo.co. Follow-up texts are sent only between 8am and 8pm in the business's local time.

We do not share your mobile phone number or your SMS consent with third parties or affiliates for their marketing or promotional purposes. The service providers listed below handle messages only to deliver our service.

4. Who processes information for us

• Twilio: sends and receives text messages and calls; sees numbers, message content, and voicemail audio while it exists; keeps its own logs.
• Anthropic: the AI service that writes the assistant's replies. It receives the recent conversation text and the client's business details (name, services, hours, booking link). We do not put your phone number in what we send. If you type your name or email into a text, it is part of the conversation.
• ElevenLabs: transcribes voicemail audio. For the voice greeting, only the business name and a fixed script are sent, never lead data.
• Google Workspace (Gmail): booking confirmations, reminders, owner alerts and gap-test emails are sent by Capturo through Google Workspace.
• Namecheap: hosts the public website capturo.co. Our servers that run the assistant are separate.
• FormSubmit: some site forms may be relayed through FormSubmit, a form-handling service. The form provider can change with each site update, so the pages you use may send your submission to our own server first and to FormSubmit only as a fallback.

These providers process information only as needed to run the service for us. We may also disclose information if required by law, or to protect rights and safety.

5. What we do not do

• We do not sell personal information.
• We do not send marketing texts or calls to people who contact our clients.
• We do not share phone numbers or text-message consent with anyone for their own marketing.
• The assistant never claims to be human.

6. How long we keep information

We do not yet delete conversations automatically. Conversation messages, bookings, voicemail transcripts and consent records are kept until they are deleted on request or when we remove them, and we do not currently set a fixed period. Gap-check requests that are never confirmed are deleted after 48 hours. Short-term abuse-limit counters are cleared after about 24 hours. Voicemail audio is deleted from our telephony provider after transcription.

Backups: a copy of our database is made daily and the newest 14 are kept, so deleted information can remain in a backup for up to 14 days before it ages out.

After a deletion we keep a minimal record that the request was handled (time, account, a one-way scrambled version of your number, row counts; never the number itself) and, if you had replied STOP, the scrambled number so we never text you again.

7. Access and deletion requests

You can ask us for a copy of your information, ask us to correct it, or ask us to delete it. Email max@capturo.co from the address you used, or, for text conversations, tell us the phone number involved; we will verify that the number is yours (for example by a reply from it) before acting. If you are contacting us about a client's conversation, you may also ask the client. Today these requests are handled by hand. We aim to complete them within 30 days, except for information we must keep for legal reasons.

A deletion removes that person's conversations, messages, bookings and related records for the client in question. It does not remove: copies held by our providers under their own retention (for example Twilio's message logs, Anthropic and ElevenLabs), emails already sent or kept in a mailbox, or backups (up to 14 days). Sales-contact records from our own website forms are handled by hand in the same request.

You can also opt out of texts by replying STOP, and out of emails with the link in any email or by writing to us.

8. Security

We use measures including: verification of the signature on incoming text-message requests; private links for clients that use long random secrets and are not indexed by search engines; encrypted connections (HTTPS) with HSTS on our server; rate limits on public forms; separation of each client's data; and owner-only permissions on our database backups. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's privacy

Our services are intended for businesses and the people who contact them, and are not directed to individuals under 18. We do not knowingly collect information from children. If you believe a child has given us information, email max@capturo.co and we will delete it.

10. Changes to this policy

We may update this policy. The "Last updated" date above shows the latest revision. If a change materially affects how we handle text-message information, we will say so on this page.

11. Contact

Questions or requests: max@capturo.co, or by phone at (321) 607-2750.