Your best leads
inquire at 8 PM.
Your office closed at 5.
High-ticket service businesses lose their most valuable inbound leads every evening, weekend, and holiday, to whichever competitor responds first.
Capturo closes that gap in under 60 seconds. 24/7/365.
We send one real inquiry through your own form after hours and email you how long it took to get an answer. Free, and you keep the result either way.
Built for roofers, HVAC companies, estate and probate law firms, and med spas.
"I'm so sorry for your loss. An attorney can walk you through your options. What's the best number to reach you?"
Speed-to-lead is not a strategy.
It is mathematics.
In the best-known lead-response study (MIT and Lead Response Management, 2007), the odds of reaching a web lead dropped about 100 times when the first call came after 30 minutes instead of 5. Qualifying odds dropped 21 times.
Yet in a Harvard Business Review audit of 2,241 US companies (2011), the average response to a web lead took 42 hours, among the firms that replied within 30 days at all.
Your customers send inquiries when it is convenient for them, often evenings and weekends, when nobody is at the desk. Their problem doesn't wait for Monday. Neither should your response.
Sources: Oldroyd, "Lead Response Management Study" (MIT / InsideSales, 2007); Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads", Harvard Business Review (2011). Figures are industry findings on web leads, not Capturo client results.
One install.
Every inquiry engaged.
Before your competitor wakes up.
Capturo connects to your existing inbound channels. The moment a lead submits your web form or texts your number, the system replies within seconds with a personalized, on-brand text. A missed call alerts you instantly, with the voicemail transcript. It qualifies the lead, answers the gate questions, and routes them straight to your calendar.
Where one inquiry is worth thousands.
Each industry has its own page: the scenarios, the questions Capturo asks, and what it will never do.
You get an instant alert with the voicemail transcript, so you can call back before they dial the next roofer.
The homeowner gets a text within a minute, a safety check, and the next open visit. They stop calling around.
The caller gets a warm, unhurried text within a minute, and the intake questions the attorney needs.
You get an instant alert with the voicemail transcript, so you can call back first thing instead of guessing who rang.
Also a fit for cosmetic dentistry, custom pools and outdoor living, and other businesses with steady inbound inquiries.
Each figure names its source. They are industry or benchmark findings, not Capturo client results. They are directional, not Capturo client results. Capturo has no clients yet.
What is the 5 PM gap costing you?
Change the four numbers to yours. It's arithmetic, not a forecast.
To cover a full first year of Capturo ($3,787 at most), it has to win back 1 deal. That's about 3% of the deals you're losing.
Estimate from the numbers above. It assumes every unanswered inquiry would have closed at your usual rate if answered, and that Capturo wins back only what it can. Not a guarantee of results.
No extra line on the invoice.
An automated assistant costs almost nothing to extend once it exists. So the things a receptionist would charge for come with it.
The day before and the morning of. No-shows are where booked consults go to die, and a reminder is the cheapest fix there is.
Write to it in Spanish and it answers in Spanish: same tone, same questions, same booking. Florida runs on it.
A voicemail is transcribed and sent to you right away, so you call back already knowing what they said.
Big job, urgent, or upset: your phone buzzes immediately with the whole thread, so a person can step in.
Post-visit review requests are available where carrier registration and your customers' consent allow, and are set up at onboarding.
Nothing due today.
Activation only after it books you a consult.
Capturo is new and has no case studies yet. So we carry the risk first: the $199 activation is due only after it books your first consult; the $299/mo starts after 3 booked consults or day 60, whichever comes first.
We build and test it. You approve the messages before anything goes live.
Invoiced only once Capturo has booked a consult for you. If it never does, you never pay setup.
Whichever comes first, counted from go-live. No contract. Cancel anytime.
$299/mo works out to $9.83 a day ($299 × 12 ÷ 365).
- A qualified appointment is a real person, inside your service area, who answered the screening questions and booked a time on your calendar.
- The free period ends after 3 qualified appointments or 60 days from go-live, whichever comes first.
- To start, you need a working web form or business phone line and roughly 10 or more inquiries a month. Below that it has nothing to work on, and we'd rather tell you now.
- The most you'd pay in year one is $3,787 ($199 setup plus 12 × $299). Less if the free period runs.
The first 5–10 businesses pay $299/mo, and later customers will pay more. In return we ask for written permission to publish your real results once you have them. That's how we earn our first case studies honestly.
If the system doesn't capture and engage your after-hours inquiries as promised in the first 30 days, we make it right, or you don't pay for that month.
Live in 48 hours.
No IT department. No new software for your team. We do the work.
Phone, web form, or both. No new hardware. Plugs into what you already have.
Your tone, services, service area, and calendar. Then you're done.
You see the messages before anything goes live.
Every web-form lead and inbound text gets a reply within seconds, with compliant opt-in. A missed call alerts you instantly.
You get a text when one books, and a weekly report in plain numbers.
Questions from operators.
Find out what your after-hours gap is costing you.
We run your numbers, then show you the exact text your customer would get. No slides. No pressure. Just the math.
Capturo is run by Erik Eriksson. You'll talk to him, not a call center.