How we measure
Last updated: November 2026
Capturo is new and has no clients yet. This page therefore reports no results. It explains, before anyone signs, exactly what we count, how we count it, and when a count turns into a bill.
1. Response time
Response time is the number of seconds between the lead's first message and our first reply. The first message can be a text, a web form submission, or a voicemail transcript from a missed call. Both timestamps are written by the system itself when it receives the message and when it sends the reply, so nobody types them in.
We report the median across the period, not the best case. A conversation with no reply sent yet is not part of the median; it shows up in the line "answered automatically: X of Y" instead, so unanswered leads stay visible.
2. What counts as a qualified appointment
Our terms define a qualified appointment as a real person, inside your service area, who answered the screening questions and booked a time. In the system, a booked consult is a booking record that:
- was created by the text agent or by the booking page,
- holds a real time slot that was open on your calendar when it was booked (inside your booking hours, not already taken, and not overlapping a busy block on your calendar feed),
- carries the person's name and a way to contact them (a phone number; the booking page also requires a valid email), and
- has not been cancelled.
What is not counted:
- Demo and sandbox bookings. Demonstrations run on separate sandbox accounts, and bookings made there are tagged as demo and never count as consults.
- Cancelled bookings. When a booking is cancelled the record is removed and the slot is freed, so it no longer counts. The cancellation is shown separately in the report.
- Duplicates. If the same person already has an upcoming booking and picks a new time, the existing booking is moved rather than a second one being created. The same slot cannot be booked twice.
- Tests. Our own tests and simulations run against a temporary database and never touch a client's records.
3. When a count becomes a bill
The $199 activation is due only after the service books your first consult. The $299/mo starts after 3 booked consults or day 60 after go-live, whichever comes first. There is no contract. The full wording is in our Terms of Service.
The counts used for this come from the same records you see yourself: your private status page and, for clients who have it switched on, the weekly summary email. The weekly summary lists new conversations, how many were answered automatically, the median time to first reply, bookings, cancellations, opt-outs, and how many leads arrived outside business hours. If you disagree with a count, you can check it against the bookings listed there.
4. What we do not measure or claim
- We do not measure job value or revenue.
- We do not measure close rate.
- We do not know whether a booked consult turns into a sale. That happens after the booking, in your hands.
- We do not guarantee any volume of leads or bookings.
5. Honest status
Capturo is new and has no clients yet. There are no customer results, quotes or logos on this site, and none is implied. The industry figures elsewhere on this site are findings published by third parties, cited as such. They are not our results.
Messaging rules, opt-in text and STOP/HELP handling are described on our SMS & messaging page.