For residential HVAC companies

Their AC dies at 7 PM. They book whoever answers first.

Your office closed at 5.

Homeowners with a dead system don't wait until Monday. They call and fill out forms until someone responds. Capturo replies to every after-hours web lead and inbound text within seconds, flags safety issues, and books the estimate or service visit.

The $199 activation is due only after it books your first consult; the $299/mo starts after 3 booked consults or day 60, whichever comes first.

We send one real inquiry through your own form after hours and email you how long it took to get an answer. Free, and you keep the result either way.

Sample conversation
Web form · Fri 7:26 PM · AC not cooling
Texts from Sample Heating & Air
Hi Dana, this is the scheduling assistant for Sample Heating & Air. Sorry your AC is out. Is it blowing warm air or not running at all? If you smell gas or burning, leave and call 911 first. Reply STOP to opt out.
Not cooling at all. It's 12 years old, honestly might replace it
Understood. A comfort advisor can go over replacement options with you. What's your ZIP, and would Saturday 8:00 AM or 10:00 AM work?
33647, 10
Booked: Saturday 10:00 AM. The owner has been alerted.
Visit booked
Sat 10:00 AM
Owner texted
7:28 PM
ILLUSTRATIVE SAMPLE. NOT A REAL CUSTOMER.
42 hours
average first response to a web lead
Harvard Business Review audit of 2,241 US companies (2011), among firms that replied within 30 days. Not specific to HVAC.
$8k–$15k
typical system replacement
A single replacement that starts with a missed call can cover a full year of Capturo.
100×
better odds of reaching a lead called in 5 minutes than in 30
MIT / Lead Response Management study (2007). It measured reaching the lead; the odds of qualifying were 21×. Web leads, not specific to HVAC.

Each figure names its source. They are industry or benchmark findings, not Capturo client results. They are directional, not Capturo client results. Capturo has no clients yet.

What It Does

What it does for an HVAC company

A system dies at night
The homeowner gets a text within a minute, a safety check, and the next open visit. They stop calling around.
A replacement-quote request arrives on Saturday
Answered right away, with the questions your comfort advisor needs: system age, ZIP, homeowner or renter, best time.
Your crews are on installs all day
Nobody has to stop a job to answer the phone, and nothing sits in voicemail until the next morning.
What it asks
  • ◆What's happening: not cooling, not heating, noise, or a replacement quote
  • ◆System age, if they know it
  • ◆ZIP or address, so it knows they're in your service area
  • ◆Whether they own the home
  • ◆The best time for a visit
What it never does
  • ✕Diagnose a problem or promise a repair price
  • ✕Handle a safety emergency itself. If someone mentions gas, smoke, or carbon monoxide it tells them to leave and call 911 or the gas utility, and alerts you
  • ✕Book work outside your service area
  • ✕Pressure anyone. Anything unusual goes straight to you
The Numbers

What are the missed ones costing you?

Change the four numbers to yours. It's arithmetic, not a forecast.

$
30%
30%
Inquiries unanswered / mo
0
Jobs lost / mo
0
Revenue walking out / mo
$0

To cover a full first year of Capturo ($3,787 at most), it has to win back 1 job. That's about 3% of the jobs you're losing.

Estimate from the numbers above. It assumes every unanswered inquiry would have closed at your usual rate if answered, and that Capturo wins back only what it can. Not a guarantee of results.

Also Included

No extra line on the invoice.

An automated assistant costs almost nothing to extend once it exists. So the things a receptionist would charge for come with it.

✓
Confirmation and reminder texts

The day before and the morning of. No-shows are where booked consults go to die, and a reminder is the cheapest fix there is.

✓
Replies in Spanish

Write to it in Spanish and it answers in Spanish: same tone, same questions, same booking. Florida runs on it.

✓
Reads the voicemail

A voicemail is transcribed and sent to you right away, so you call back already knowing what they said.

✓
Hot-lead alert to you

Big job, urgent, or upset: your phone buzzes immediately with the whole thread, so a person can step in.

Post-visit review requests are available where carrier registration and your customers' consent allow, and are set up at onboarding.

The Offer

Nothing due today.
Activation only after it books you a consult.

Capturo is new and has no case studies yet. So we carry the risk first: the $199 activation is due only after it books your first consult; the $299/mo starts after 3 booked consults or day 60, whichever comes first.

1 · Today
$0

We build and test it. You approve the messages before anything goes live.

2 · After your first booked consult
$199 setup

Invoiced only once Capturo has booked a consult for you. If it never does, you never pay setup.

3 · After 3 booked consults, or day 60
$299/mo

Whichever comes first, counted from go-live. No contract. Cancel anytime.

$299/mo works out to $9.83 a day ($299 × 12 ÷ 365).

The fine print, in plain English
  • A qualified appointment is a real person, inside your service area, who answered the screening questions and booked a time on your calendar.
  • The free period ends after 3 qualified appointments or 60 days from go-live, whichever comes first.
  • To start, you need a working web form or business phone line and roughly 10 or more inquiries a month. Below that it has nothing to work on, and we'd rather tell you now.
  • The most you'd pay in year one is $3,787 ($199 setup plus 12 × $299). Less if the free period runs.
Founding rate

The first 5–10 businesses pay $299/mo, and later customers will pay more. In return we ask for written permission to publish your real results once you have them. That's how we earn our first case studies honestly.

The Capturo Guarantee

If the system doesn't capture and engage your after-hours inquiries as promised in the first 30 days, we make it right, or you don't pay for that month.

One job at $9,000 is worth more than a full year of Capturo. Illustrative average. Change it in the calculator above.

How It Starts

Live in 48 hours.

No IT department. No new software for your team. We do the work.

1
Connect inbound channels

Phone, web form, or both. No new hardware. Plugs into what you already have.

2
30-minute intake call

Your tone, services, service area, and calendar. Then you're done.

3
Built & tested

You see the messages before anything goes live.

4
Live in 48 hours

Every web-form lead and inbound text gets a reply within seconds, with compliant opt-in. A missed call alerts you instantly.

5
Consults start landing

You get a text when one books, and a weekly report in plain numbers.

Questions from operators.

We already run 24/7 emergency dispatch.
Then your after-hours calls are probably covered and this may not be a fit. Capturo is for companies whose phones stop at closing time.
What about a real emergency, like a gas smell?
It doesn't try to handle it. It tells the person to leave the house and call 911 or the gas utility, and it alerts you at once. It only books ordinary visits and estimates.
Will it quote a replacement price?
No. It books the estimate visit and your comfort advisor gives the number.
What if I don't get many inquiries?
Then it isn't a fit, and we'll tell you before you spend anything. It needs roughly 10 or more inquiries a month to have something to work on.
Do you have customers or case studies I can look at?
Not yet. Capturo is new, which is why the $199 activation is due only after it books your first consult, and why the first 5–10 businesses get the founding rate. We'll publish real results only after they exist, and only with your permission.
What's the catch with "activation only after it books"?
No hidden one. The terms are in the offer section above: a qualified appointment is a real person in your service area who booked a time on your calendar, the free period ends at 3 of those or 60 days (whichever is first), and you need roughly 10 or more inquiries a month to start.
Is the texting compliant?
Every sequence is built with TCPA-conscious opt-in language and honors opt-outs (reply STOP). Capturo only replies to people who contacted your business first. Final compliance responsibility always rests with the business; we build to support it.
15-Minute Live Demo

See what a homeowner would get from you tonight.

15 minutes. We run your numbers, then show you the exact text a homeowner would receive from your company. No slides, no pressure.

Capturo is run by Erik Eriksson. You'll talk to him, not a call center.