We sent an inquiry through your own form . First response: .
That's the gap. Below: what it costs, and what it looks like closed.
The roofer who answers first gets the inspection.
You're on a roof. Your phone's in the truck.
After a storm, homeowners call around, and the roofer who picks up first has the advantage. Capturo replies to every web-form lead and inbound text within seconds, asks the right questions, and books the inspection on your calendar. A call you miss alerts you instantly, with the voicemail transcript.
We send one real inquiry through your own form after hours and email you how long it took to get an answer. Free, and you keep the result either way.
Each figure names its source. They are industry or benchmark findings, not Capturo client results. They are directional, not Capturo client results. Capturo has no clients yet.
What it does for a roofer
- ◆Address or ZIP, so it knows they're inside your service area
- ◆Leak, storm damage, replacement, or a quote on a new roof
- ◆Whether an insurance claim is filed or planned
- ◆Roof age, if they know it
- ◆The soonest inspection time that works for them
- ✕Quote a price
- ✕Promise that insurance will cover anything
- ✕Diagnose a roof from a text message
- ✕Book a job outside your service area
- ✕Pressure anyone. Anything unusual goes straight to you
What are the missed ones costing you?
Change the four numbers to yours. It's arithmetic, not a forecast.
To cover a full first year of Capturo ($3,787 at most), it has to win back 1 job. That's about 3% of the jobs you're losing.
Estimate from the numbers above. It assumes every unanswered inquiry would have closed at your usual rate if answered, and that Capturo wins back only what it can. Not a guarantee of results.
No extra line on the invoice.
An automated assistant costs almost nothing to extend once it exists. So the things a receptionist would charge for come with it.
The day before and the morning of. No-shows are where booked consults go to die, and a reminder is the cheapest fix there is.
Write to it in Spanish and it answers in Spanish: same tone, same questions, same booking. Florida runs on it.
A voicemail is transcribed and sent to you right away, so you call back already knowing what they said.
Big job, urgent, or upset: your phone buzzes immediately with the whole thread, so a person can step in.
Post-visit review requests are available where carrier registration and your customers' consent allow, and are set up at onboarding.
Nothing due today.
Activation only after it books you a consult.
Capturo is new and has no case studies yet. So we carry the risk first: the $199 activation is due only after it books your first consult; the $299/mo starts after 3 booked consults or day 60, whichever comes first.
We build and test it. You approve the messages before anything goes live.
Invoiced only once Capturo has booked a consult for you. If it never does, you never pay setup.
Whichever comes first, counted from go-live. No contract. Cancel anytime.
$299/mo works out to $9.83 a day ($299 × 12 ÷ 365).
- A qualified appointment is a real person, inside your service area, who answered the screening questions and booked a time on your calendar.
- The free period ends after 3 qualified appointments or 60 days from go-live, whichever comes first.
- To start, you need a working web form or business phone line and roughly 10 or more inquiries a month. Below that it has nothing to work on, and we'd rather tell you now.
- The most you'd pay in year one is $3,787 ($199 setup plus 12 × $299). Less if the free period runs.
The first 5–10 businesses pay $299/mo, and later customers will pay more. In return we ask for written permission to publish your real results once you have them. That's how we earn our first case studies honestly.
If the system doesn't capture and engage your after-hours inquiries as promised in the first 30 days, we make it right, or you don't pay for that month.
One job at $12,000 is worth more than a full year of Capturo. Illustrative average. Change it in the calculator above.
Live in 48 hours.
No IT department. No new software for your team. We do the work.
Phone, web form, or both. No new hardware. Plugs into what you already have.
Your tone, services, service area, and calendar. Then you're done.
You see the messages before anything goes live.
Every web-form lead and inbound text gets a reply within seconds, with compliant opt-in. A missed call alerts you instantly.
You get a text when one books, and a weekly report in plain numbers.
Questions from operators.
See what a homeowner would get from you tonight.
15 minutes. We run your numbers, then show you the exact text a homeowner would receive from your company. No slides, no pressure.
Capturo is run by Erik Eriksson. You'll talk to him, not a call center.